DH Group Pitch - Feedback

Pitch Feedback

We had some very informative feedback from our pitch:

In terms of strengths, we were praised on our interesting location, specifically the theatre, which was agreed to potentially be a powerful setting. Also our themes were very clear in terms of style, and clear links between the music video, advert, and digipak. Our digipak and advert were well received because of the detailed planning and visualisation, something some other groups were lacking. The shot examples were also interesting to the audience, for example our suggestion for the titles being in a puddle, then stepped on by the artist was believed to be an intriguing concept, although we may decide to either test, or at least check the reality of this effect being created. However from our use of Adobe After Effects in our AS work we are confident of success.

However there were some concerns expressed over our track, while they liked the lyrics and the song itself, it did not lend itself particularly well to our ideas. There were several reasons for this, for example as we pointed out in the presentation the artist's grain of voice would be difficult to convincingly portray, which is an important issue since much of the film will be performance based. Another potential issue is the band, our song Short Change Hero is performed by a band, but we were considering just one or two performers, which obviously may not be compatible with the actual band's metanarrative.

Therefore we have decided to look at other songs, while Short Change Hero is not ruled out, we both feel we want a song which is more easily performed by someone of our age-group. As well as this we are looking into getting other friends to help us create a band for the piece (if our new song requires it). Despite this, we will try to keep as much of our initial ideas and designs the same as these were looked upon favourably in our discussions. Whether these two combine, and the kind of conventions people expect of the music are some of the issues we want answered by our questionnaire.