9091 Tom Holmes: Final Production and Evaluation

Final Music Video

Ancillary Digipak and Advert

Inside Pane

Front Pane

Back Pane

Inside Pane

CD Pane

Inside Pane

Advert

Evaluation Question 1

In what ways do your Media Products use, develop or challenge forms and conventions of Real Media Products?

Evaluation Question 2

How effective is the combination of your Main Product and Ancillary Texts?

Evaluation Question 3

What have you learnt from your Audience Feedback?

Evaluation Question 4

How did you use Media Technologies in the Construction and Research, Planning and Evaluation stages?

Posts List

Research
Digipak Production Task
Comparison of Two Music Videos
(Group Task) Justin Bieber Analysis
Moodboard

Analysis of Promotional Campaign

Analysis of Camera Techniques in Music Videos
Technical Analysis
Shot Ideas from Music Videos
Audience Questionnaire
Audience Questionnaire on Survey Monkey

Planning
Track Ideas
Music Video Ideas

(Group Task) Initial Track Ideas
Reflection on Brighton Recce

New Track Choice - Concept Development (1)
Storyboard and Animatic Development

Audience Research Results
(Group Task) Animatic

Logistics
Location Recce
(Group Task) Filming Schedule
Logistics Planning
Call Sheet and Risk Assessment for Shoots 1 & 2
Shot List

Call Sheet and Risk Assessment for Shoot 3

Production
(Group Task) Brighton Music Video and Album Cover
(Group Task) Brighton Trip Production Log
Reflection on Shoot 1
Reflection on Shoot 2
Examples of Lighting from Shoot 1
Reflection on Shoot 3
Reflection on Rough Cut

Post Production

Editing Music Video (1)

Editing Digipak (1)

Editing Digipak (2)

Editing Music Video (2)

Editing Music Video (3)

Editing Music Video (4)

Editing Music Video (5)







9087 Daniel Holden: Final Production and Evaluation

Main Task

Ancillary Task (Digipak)

Right Inside

Inside Pane

Disk

Left Inside

Front Pane

Back Pane

Ancillary Task 2 (Advert)

Evaluation

Question 1

In What Ways do Your Media Products use, Develop or

Challenge Forms and Conventions of Real Media Products?

Question 2

How Effective is the Combination of Your Main Product and Ancillary Texts?

Question 3

Link> What Have you Learned from Your Audience Feedback?

Question 4

How did you use Media Technologies in the

Construction and Research, Planning, and Evaluation Stages?

Blog Posts

Research
Technical Analysis
Analysis of Camera Techniques in Music Videos
Analysis of Promotional Campaign
Moodboard
(Split post) Justin Bieber Analysis
Comparison of Two Music Videos

Planning
Print Development (2)
Concept Development (3)
Storyboard
Print Development (1)
Group Animatic
Concept Development (2)
Lyrics for Track
Pitch Feedback
Treatment
Lyrics Analysis
Track Choice
Group Initial Track Ideas
Track Ideas and Music Video Ideas

Logistics
Group Filming Schedule
Location Recce
Location Recce Plan

Production
Reflection on Shoot 3
Reflection on Shoot 2
Reflection on Shoot 1
Reflection on Brighton Recce
Group Brighton Trip Production Log
Group Brighton Music Video and Album Cover
Digipak Production Task

Post-production
Editing Digipak (4)
Editing Music Video (3)
Editing Digipak (3)
Editing Digipak (2)
Editing Music Video (2)
Editing Digipak (1)
Editing Music Video (1)

TH DH Evaluation Question 3

Conforming to the genre, we decided the target audience for our music video should be teenagers and young adults, because of this we only took opinions from other people at school. This also had the added effect of making it easy to get responses and have the opinion of other media students.

We asked for feedback at several parts of the planning and production processes, and got some very useful information after our practice video and album cover for `memory lane`. We watched the video with our peers and found that the lip-syncing of the video was not very convincing, because of this we made sure to get this perfect in our final piece by playing the music loudly and ensuring the performers were actually singing.

The next audience feedback was received orally from our peers again after presenting our pitch, we received a huge amount of comments from this, the most important was that the song did not work well with our style of video, as a result we decided to change our song from `Short Change Hero` (The Heavy) to `What Happened to Your Band` (McBusted). This information was very important to the final outcome of the piece, and the fresh viewpoints allowed us to get a better impression of our piece.

Before filming we used Survey Monkey to distribute questionnaires on conventions of the genre, the inclusion of performance, digipak colouration and other difficult aspects. This allowed us to affirm our ideas before completing the storyboard and beginning the filming and digipak/advert production. We found that people liked the idea of performance interacting with narrative, as well as the inclusion of multiple band members on the pieces. The colour scheme of red and black for the digipak was also decided through this questionnaire.

Audience Expectations:  https://www.surveymonkey.com/r/PCQVL73

 

After we finished our video we shared it and the digipak on social media sites like Facebook and Twitter before sending a new Survey Monkey questionnaire, asking what people liked about them, whether they conformed to the genre, and if they worked well together. We also specifically talked to people and did an interview.

Promotional Campaign Feedback: https://www.surveymonkey.co.uk/r/ZMFSYMF
 



 



Do you think the materials are conventional of the genre? 

What do you think were the best shots in the music video?

The interview was more useful than the questionnaire as it allowed us to direct inquiries, asking specific follow up questions and stimulating discussion between interviewees.

Overall the feedback was very positive, most people we asked liked our slow-motion shots and the end sequence the best. Everyone we asked thought our campaign as a whole was conventional of the genre, although a minority said some small aspects were not, such as the front pane of the digipak. They found the digipak, advert, and music video all linked well due to the inclusion of the band and recurring themes such as colour scheme and font.
There was a clear interpretation of the narrative, the preferred reading was that the band had difficulties in their group relationship, but solved their issues, however the exact specifics were open to interpretation which was as we had hoped,

DH Editing Digipak (4)

The digipak is almost complete, however our ideas have developed we have made some small changes. We have the disk pane, the reflection, and the red guitar, while the last few we are still tweaking. It was suggested to us that with the cymbal image it was not clear what the coloured object was. Therefore on the 26th I took some new images of the cymbal and a drumstick and at the same of the band for the front cover. I used the same techniques as before, creating a black and white effect with a mask layer, adjusting and darkening the background and increasing the contrast.
We had a few variations of the front image but we decided on one of the band simply in a line, slightly behind one another. due to the constraints of the square frame, I had to move them slightly closer together in Photoshop. After this I created an abstract background and used blend layers to make the band members colourful. In order to make them stand out from the background I used a clipping mask with the background and created a background copy to which I applied the posterize effect and. Finally I added the album/band name in the font `impact label` with a white square behind to make the text white, after experimenting with different areas and angles we decided on its final position.

DH Editing Music Video (3)

We have very nearly completed the music video, however it has evolved slightly yet again. The main change Tom and I have decided to make to our piece is that we have footage at the end that breaks the fourth wall, and we show some of the production of the video, with the band messing around with one another. We did this in order to make the theatre footage more interesting, since everybody moves around in these shots, and also to show the friendship of the band, as opposed to just the argument and performance. One other thing it was suggested we change was the cutting rate, which has greatly increased especially towards the end.
I personally have been mainly grading the footage, for most shots we have increased the contrast to make it bolder. However to differentiate the performance from the narrative I have been experimenting with the contrast/brightness, colour (hue, lightness, saturation), and tint effects. We have not yet come to an final effect we are happy with though, since bleaching the colour can also reflect a lack of energy in the piece which does not work so well with the tone of the song, meanwhile it still needs to be contrasting with the performance and new footage at the end.

TH Editing Music Video (5)

Today I completed the timeline. This involved some slight additions to the video at the end.

As is evident in this first screenshot, the timeline was full with the exception of a small section towards the end:


The approach I took to filling this was firstly by inserting some more performance that corresponded to the song. But, the gap was about ten seconds long, so filling this just with random clips I found did not seem the strongest way to complete the video.

In the storyboard, there is a ten-second segment near the end that we had planned to include a small summary of the video with a fast cutting rate. Therefore, I thought I could adapt this somehow and incorporate a montage sequence of clips that we did not intend on making the cut - bloopers in some ways.



This worked very well in the end, after applying some effects such as reducing saturation and increasing lightness in the HLS colour balance menu. The clips used include band members breaking the fourth wall. I believe that this has worked very well and powerfully for the end of the video as the audience will feel a connection with the band; the first paradox in Dyer's theory of  the artist being close but far from the consumer.

In conclusion on what may be my last editing post, I believe this addition has improved our video quite a lot.

DH Editing Digipak (3)

Disk

The disk pane has changed quite dramatically from it's previous concepts. Firstly I interlocked individual words from the song lyrics in the album in slightly different shades of red. Towards the centre of the image the words tend to be smaller, this is to draw the eye to the middle. When I was happy with the text positioning I merged the layers into one, duplicated and then inverted one of them. By then changing the blending effect of the inverted layer to overlay and moving it slightly off-centre I was able to create a three dimensional effect on the text.
However I still had to make the disk clear, to do this I created a disk shape, lowered the opacity of the layer and changed the blend effect to colour. Through this I was able to clearly differentiate the disk from the background without keeping it completely separate.